Responsible biscuit revolution

  • Posted on
  • By Simone Kramer

We understand that your primary-school child would like something more than fruit to take to school or sport activities. This puts you, as a parent, in a difficult position. What will you give them? So we started our great-biscuit revolution for those parents who want the healthiest treat for their kids. Our Chocolocos and Superheroes are packed with nutrients and energy.

It's our mission to enable every child to grow up healthy. That they feel full of energy to learn lots and take life by the horns. That's why our biscuits are made with 100% organic ingredients and wholemeal flours. Of course it's important that it tastes yummy, but it should also make you feel great. So there is no palm oil, flour, flavouring, refined sugar or other chemical additive in any of our products. Your child's body has better things to do than process junk. We've called this the biscuit revolution.



We understand that your primary-school child would like something more than fruit in their lunch box every day. Especially if their classmates are allowed to take biscuits to school. This puts you, as a parent, in a difficult position. A few years ago, you decided what your child ate and that was that, but now they care about what their friends do. It might be tempting to give your child a packet of biscuits, but the energy they get out of that runs out quickly.


So we started our biscuit revolution. Our Chocolocos and Superheroes are totally delicious, but because they're made with wholegrain flour, they are packed with nutrients. We've made a list of four important tips to ensure you can keep offering these delicious biscuits to your children.


Tip 1. Keep offering your child fruit and vegetables.

There is no better snack than a piece of cucumber, carrot, apple or kiwi fruit. Fruit and vegetables contain natural fibres that play a vital role in the health of your child. Fibres are a tasty meal for the good bacteria in the intestines and ensure that our stool has the right consistency. Fruit and vegetables also contain plenty of vitamins and minerals. And keep in mind that if you never offer your child fruit or vegetables as a snack, they won't ask for it.


Tip 2. Offer them water

Many sweet drinks often contain added sugars we're not aware of. Some even contain up to 16 gram per drink box or bottle! That's the equivalent of 4 cubes of refined sugar. Children will soon become accustomed to the sweetness and won't like plain water anymore. That's ridiculous, of course! When you offer you child water frequently, they are more likely to drink it. You can also offer them tea. It has a pleasant flavour, but doesn't contain any sugar. Make sure that it's caffeine free and has no added (natural) flavours. It's best to buy tea made of herbs and pieces of fruit rather than tea leaves.


Tip 3. Check the sugars in snacks

We put a lot of emphasis on the difference between refined and unrefined sugar. You might think: 'But aren't they both just sugar?' Yes, that's true. In most cases the contents are (mostly) made up of sugar molecules. The big difference is that unrefined sugar is a lot less processed, so it retains more of its vitamins and minerals of the original product. Examples of unrefined sugars are coconut blossom sugar, panela, concentrated apple juice, date syrup and agave syrup.


Tip 4. Offer variety

If your child eats sweat treats every day, they're less likely to enjoy a piece of cucumber. But if you offer a range of foods such as fruit, different kinds of biscuits or raisins, you can add some excitement to every day. And that's exactly what kids like. Besides providing your child with a moment of joy, it's very healthy for them. Because it gives them a big variety of vitamins, minerals and fibres, and that's exactly what you want!


Do you have any other big or small questions?

You can always ask them via social media or via [email protected].